Data security and privacy is becoming a top priority for all users and apps are increasingly trusted more than web interfaces. The soar in banking use highlights this.

However, you may not be aware,  it is the healthcare industry that illustrates our growing trust in apps most spectacularly. 

Driven by medical apps focusing on patients, few industries have seen as much concentrated growth in app development. In 2016, the market was valued at $2.17 billion. That grew to nearly $18 billion in 2019. Last year? $80 billion. Prediction for 2030? $860 billion. Yes, quite staggering isn’t it?

There is significant user demand for (and hence growth) in camera-focused functionality to input and interpret data.

Over a billion now own wearable devices (smart watches) and global use grows at circa 10% pa.  More adults in the UK now own a smart watch than a gaming console. 

Technologies with a growing impact on apps (and we brief all our clients on) are artificial intelligence and machine learning, augmented reality and virtual reality.

Augmented reality Is already winning ground. For example, the Google Maps AR feature puts augmented reality directions on your screen as you use Google Maps to navigate while walking.

The  touchless UI (user interface) remains on course to kill the swipe & pinch.  Half of all major business apps now include at least one type of touchless experience. 

On the Galaxy Note 10, for example, users can control the camera with just a wave of the stylus. Individuals with a Google Pixel 4 can use their radar-based motion control technology.